One of the key values of Adore magazine is celebrating all of the small business owners that make celebrations happen.
It is true one of the best ways, if not THE BEST WAY, a business can make money now is referrals.
As small businesses scramble for ways to fill in income holes and figure out how to do this thing called "Social Distancing" we thought it would be a good time to encourage how business owners can get creative.
Editor in Chief Kat Minks is entrepreneurial but more than that Kat and her husband have seen many highs and lows to their many years as small business owners. Kat opened her event design, decor, and styling business ( Kat Minks Design in 2003) and relocated it in the recession of 2008 to the midwest. She had a corporate hospitality executive position and was laid off from that right after giving birth to her first child in 2015. Her Husband Jonathan opened his chain of bike businesses just after the recession of 2008 after being laid off from his corporate job. Together they have experineced different kinds of highs and lows in their careers of owning small businesses. It has caused them to get creative in different times of their lives and to always find ways to be ahead of the curve.
"We certainly don't have all the answers for small businesses but we can offer our insights to the people that feel very grim or out of ideas." says Kat.
Kat Minks held a Facebook live and while yes it was very real (as she is now forced to also be the school teacher to her children because of school closings) she felt like this is what people need to see. Kat went on to say "Everyone is going through this right now and we are all flawed and things happen! So what if my kids are in the background while I'm trying to help people bring some joy to their cloudy day and promote business building!"
Definitely check out the live that was posted today and the many more to come we're sure.
The government has made available low interest loans to small business owners for them to stay afloat, pay home expenses , business needs, and payroll.
Below has been taken from the SBA web site but you can go directly there from here. In her live today Adore's Editor, Kat talked about how what an awesome opportunity this is for small businesses to take advantage of the help that is there.
Use this money to stay afloat. That's what it's there for. The last thing the government wants is high unemployment rate after this is done.
Process for Accessing SBA’s Coronavirus (COVID-19) Disaster Relief Lending
The U.S. Small Business Administration is offering designated states and territories low-interest federal disaster loans for working capital to small businesses suffering substantial economic injury as a result of the Coronavirus (COVID-19). Upon a request received from a state’s or territory’s Governor, SBA will issue under its own authority, as provided by the Coronavirus Preparedness and Response Supplemental Appropriations Act that was recently signed by the President, an Economic Injury Disaster Loan declaration.
Any such Economic Injury Disaster Loan assistance declaration issued by the SBA makes loans available to small businesses and private, non-profit organizations in designated areas of a state or territory to help alleviate economic injury caused by the Coronavirus (COVID-19).
SBA’s Office of Disaster Assistance will coordinate with the state’s or territory’s Governor to submit the request for Economic Injury Disaster Loan assistance.
Once a declaration is made for designated areas within a state, the information on the application process for Economic Injury Disaster Loan assistance will be made available to all affected communities.
These loans may be used to pay fixed debts, payroll, accounts payable and other bills that can’t be paid because of the disaster’s impact. The interest rate is 3.75% for small businesses without credit available elsewhere; businesses with credit available elsewhere are not eligible. The interest rate for non-profits is 2.75%.
SBA offers loans with long-term repayments in order to keep payments affordable, up to a maximum of 30 years. Terms are determined on a case-by-case basis, based upon each borrower’s ability to repay.
SBA’s Economic Injury Disaster Loans are just one piece of the expanded focus of the federal government’s coordinated response, and the SBA is strongly committed to providing the most effective and customer-focused response possible.
On top of this the SBA offers a Women in Business Federal Contracting program where federal government offices have to use these women owned certified businesses. You compete for the contracted item or service. It is a great revenue source. In times like this, the one thing is for sure, a lot of government offices are going to be utilizing services still because they have to stay open and keep working to keep us safe.
You might be thinking "I don't have a business that the government would want to or need to buy from". think Again. Everything from rope makers, photographers, writers, IT, event planner, to bakeries and more is listed on the NAICS codes available for women owned businesses that are utilized. Take a look and see if your business falls under any of these categories.
You would receive an RFP ( request for proposal) when a service or item is needed that your business falls under.
Alternative Forms of Money / Barter Groups
In the live posted you will see Kat give some really great examples of what happens in a Barter group and why a barter group can really help a business in a valley.
There are a couple of well known barter groups that provide everything from retail /physical items to services for anything you can imagine. Hotels and travel make up a lot of them but there's a lot more. There's home products like lumber and flooring, House cleaning, catering, photography, floral, advertising ( like Adore Magazine) and more.
Its a great way to purchase things that you would normally would spend cash on and do it with someone that also owns a small business. This way you save your cash for other expenses you acquire. It's a fantastic fill in revenue. Just like any money you do need to claim it as income on tax returns. It is not fake money. It's also a another way to get great return on your time and products. With Itex you don't necessarily need to discount. You are selling your service or product to another business owner. The thing you never want to do is over inflate your price because it's being sold on barter or trade. This muddies up the marketplace and makes bartering difficult for people. Be honest and you will see a fair return in your sales.
- Incentive for trade dollars!
Also a great way to get started is Itex actually offers business owners want ing to get started an incentive. Because if you're new and you can't really buy something until you have barter dollars or someone buys your product or service Itex will give you $2500 in barter as a loan to get started. Once you start receiving customers in Itex and seeing revenue you pay it back. This way if you needed a plumber, or roofer, or flooring, signage, etc.. or one of the many items offered on the "marketplace" you could buy it with barter dollars right away.
On top of that Itex also offers businesses up to $10,000 a year in barter/trade dollars refund for helping to advertise the network. When you place an ad in one of the participating advertising media businesses ( like Adore Magazine) and you put a certain size Itex emblem on the ad, they will reimburse you 50% of what the ad cost you in trade or barter.
That means you can receive up to almost $13,000 in free "money" to grow your business!
When you refer companies and they join the network you also gain free membership dues for a certain period of time. It benefits everyone the more businesses join and utilize their products. So let them know we sent you when you join!!!
IMS - Mark Albano
What do I do with my kids?
Some parents are able to stay at home right now and others simply are not. Therefore I would strongly suggest looking into Baby Sitting Co-ops. A parent derived group of a babysitting exchange. Money is never exchanged for sits ( only upon entering co-op and these small amounts are used to sustain web site and IT for the co-op).
Kat says her and her husband have joined one in the last year and it's been around for 50 years. It's comforting to know a fellow parent is who is watching your child when you set up a sit. It's also a great way to build community since many people in the community are small business owners.
Every time you do a sit it is recorded in a log by someone designated as a "secretary". Then when you need one its recorded as well via a form of some sort. "We just use google forms and google groups mainly to keep track in our co-op", Kat mentions.
Being a part of the co-op will save you a lot of money considering a babysitter costs $15 - 20/hr when you don't have a daycare to bring your kids to. Some members have even used it as their sole childcare if they work from home.
With a little more time on your hands this moment will give you some ideas to put down on paper and find resources that maybe you hadn't found. With so much moving to online you may find yourself seeing some really fun and interesting online courses. Kat herself is offering an online web event. "The industry is being forced to buy and exchange services and info differently now. Finding ways to make your product or service efficient for purchase online should be your focus says Kat".
To find out about advertising with Adore Magazine or promoting your business with Adore magazine with er online or in print you can go to this link
If you are looking to grow and efficiently run your event business check out this seminar.
Have a blessed day and stay Healthy!